Since 2015, Servier is committed to a transformation aimed at improving the company’s long-term performance and ensuring the sustainability of its unique governance model for the ultimate benefit of patients. This transformation, with results that are visible to all of its stakeholders, led Servier to change its visual identity with a brand platform that reflects the Group’s renewal.
I want to thank all the employees of the Group who contribute to the success of the company’s profound transformation, recognized worldwide by healthcare professionals, patient associations and our partners. The path we have travelled has allowed us to value our uniqueness: Servier is a Group governed by a foundation whose ultimate beneficiary is and will always be the patient. This independence allows us to invest in the long-term for the development of innovative therapeutic solutions to meet high unmet medical needs.
The new visual identity includes a redesign of the Group’s historic logo. The “moved by you” signature and the star symbolize the Group’s proximity to its stakeholders (patients, partners and employees). The smile, represented by the curve of the “R”, provides hope to patients.Olivier Laureau, President of Servier
“It symbolizes the passion, empathy, expertise and innovation that characterize Servier”.